Button: A Journey Into a Product Line

Button: A Journey Into a Product Line

Three months ago I announced my plan: to launch a business.

My decision to undertake this project was driven by a desire to push my boundaries as a product-sourcing specialist. I wanted to experience firsthand every step of the product development lifecycle—from ideation and design to prototyping and production–and do it independently. I rolled up my sleeves, brushed up on my skills, and dove into the process.

I’m excited to share that, over the past few months, I have continued to provide customers with promotional products while also developing Button Home & Body, a new product line built from the ground up!

I quickly realized that this wasn’t just about creating products– I was ready to immerse myself in every facet of the production process. Turning ideas into tangible prototypes was an eye-opening experience. I experimented with materials and techniques, learning from each batch and sample how to refine and perfect my formulations. I chose products I already buy and enjoy–body oils, bath soaks, wax melts, laundry fresheners, and home fragrances– as motivation. If I could create a custom version of a product I love, I would know I’d succeeded.

Navigating the complexities of manufacturing was the most challenging part. It required meticulous attention to detail and a problem-solving mindset to ensure each product met the highest quality standards (and smelled divine 🙂).

In this new adventure, I’ve revisited–and honed–invaluable skills from my work as a creative strategist and product sourcing specialist. But, in the end, three things have always been at the center of the work I do:

A Holistic Perspective: Engaging in every aspect of product development has given me a comprehensive understanding that allows me to anticipate and solve design and sourcing problems more effectively.

Innovative Thinking: This journey has sparked new ideas and approaches in package design, labeling, and trends that I’m excited to integrate into my custom product offerings.

A Customer-Centered Focus: Understanding the intricacies of production and communication helps me better align my products with my client’s needs and expectations.

This new product line is not just an addition to my portfolio; it’s a testament to my commitment to creativity and excellence. As I continue to evolve and expand my offerings, I’m excited to use my new knowledge to provide custom solutions that are both innovative and functional for my clients.

I invite you all to join me on this exciting journey. Stay tuned for the official launch of my new product line—designed with passion, crafted with precision, and tailored to meet the highest standards.

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